One-page strategic plan structure
A one-page strategic plan captures vision, priorities, metrics, and key initiatives succinctly. It’s meant to focus the team and guide decision-making without lengthy documents.
Core components to include:
- Vision and mission: one-line aspirational purpose and whom you serve
- 1–3 strategic priorities for the next 12 months
- Key performance indicators (KPIs) tied to each priority
- Top initiatives or projects with owners and deadlines
- Current challenges and assumptions
How to build it:
- Start with the desired outcome: what will success look like in 12 months?
- Identify the few priorities that will move the needle toward that outcome.
- Define 1–3 KPIs per priority to measure progress.
- List 3–5 initiatives that will deliver each priority and assign owners.
Practical tips:
- Keep language simple and actionable—avoid vague buzzwords.
- Review the one-pager monthly in leadership meetings and update it as needed.
- Use it as the basis for team goals and individual OKRs.
Benefits
A one-page plan reduces scope creep, promotes alignment across teams, and helps everyone quickly understand what matters today. It’s a living tool—update it as you learn and the market changes.