MVP definition and quick examples
An MVP is the smallest version of a product that delivers core value and allows you to test an assumption with real users. The goal is speed and learning, not polish.
Common fast MVP types:
- Landing page with signup and waitlist
- Manual or concierge service that simulates the product
- Wizard-style prototype using off-the-shelf tools (Typeform, Airtable)
- Single-feature web app that solves the core problem
- Beta release to a small group with direct support
How to decide MVP scope:
- Identify the single core user problem you must solve.
- List features by priority and include only the must-have.
- Choose the simplest delivery method—manual processes are fine.
- Build, release, gather feedback, and iterate quickly.
Metrics and feedback
Measure engagement, retention, and conversion rather than vanity metrics. Ask users why they used the product and what they’d pay. Use sessions or direct interviews for qualitative insights.
Keep it lean
An MVP is temporary: use it to validate assumptions, then invest in scaling only after consistent positive signals. Focus on learning over looks.