What is the easiest way to define our target market?

Simple steps to define your target market

Defining the target market means specifying the people or businesses most likely to buy and benefit from your offering. Start narrow—clarity beats trying to serve everyone.

A quick process:

• Identify the core problem your product solves.
• List the types of customers who experience that problem frequently.
• Segment by firmographics/demographics: industry, company size, role, location, income level.
• Prioritize segments by size, accessibility, and likelihood to pay.

Use a target persona template:

1. Job-to-be-done: the task they need done
2. Pain points and triggers for purchase
3. Buying behavior and preferred channels
4. Key objections and decision criteria

How to validate

Talk to 10–20 people in your chosen segment. Confirm they recognize the problem, value your solution, and have a budget or authority to buy. Use early customer data to refine personas.

Why narrow is better

A focused initial market reduces marketing waste and speeds product-market fit. Once you’ve nailed one segment, expand thoughtfully to adjacent segments using evidence-based signals.