What should be in a basic crisis response plan?

Basic crisis response plan elements

A crisis plan prepares your team to respond quickly and minimize harm. Keep it simple, with clear roles and communication lines.

Essential components:

  • Incident types and priority levels (e.g., data breach, supply chain failure)
  • Crisis response team and roles: leader, communications, operations, legal
  • Immediate actions checklist (stopgap measures, containment)
  • Communication templates for customers, employees, and media
  • Escalation and decision-making rules

Practical steps

  1. Identify the most likely risks and create quick playbooks for each.
  2. Assign backups for each role and store contact lists in multiple formats.
  3. Run tabletop exercises annually to test responsiveness.

Post-crisis activities

Conduct a post-mortem to capture lessons, update the plan, and communicate improvements to stakeholders.

Keep it actionable

A short, practiced plan is more effective than a long manual no one reads. Focus on quick containment, clear communication, and rapid restoration of services.